Case Studies

The Assignment

Establish a digital sales channel and encourage existing and new customers to purchase online. Cut down the dependency on physical shops and presence. Centralise the inventory across various outlets, includes portable outlet and online channels.

The Strategy

Utopia is a unique artisan apparel shop with a mid-range price-point; the CLTV (Customer Lifetime value) is high. We knew we need to establish a digital presence to integrate all stores and to convert all potential royalty customer as possible. With that in mind we:

• Developed a e-Commerce website with membership system
• Implemented Cloud Based Warehouse with POS & membership management system across all outlets
• Established Omni-channel sales – Facebook and Instagram
• Used Facebook targeting to match potential buyers
• Organised social media campaigns & post management
• Created Content & creative support

The Result

0
x

Online Revenue Growth

0
%

Increase in Web Traffic

0
k+

Users Reached via Social Media

0
%

Increase of Productivity

The Assignment

Btcopys wanted to create a digital presence and establish digital marketing to reach out customers in Singapore market.

The Strategy

This is a B2B business, and we have identified the market segment and digital channels to reach out to potential customers. We help Btcopys achieve their goals through following:

• Marketing strategy development
• Revamp website to focus on a lead generation driven structure
• Identify search keywords and SEO optimisation
• SEM Google ads placement and management
• Social media creation and management
• Content creations

The Results

0
%

Increase in Online Enquiries

0
%

Increase in Web Traffic

0
st

Targeted Keyword Result in Google Search